A world where simplicity merges with innovation, shaping and seeking the essence.

Amidst the hustle and bustle of our daily lives, the desire for more persists, even in a world seamlessly connected by smartphones. Despite the superficial comfort they provide, we often find ourselves in a peculiar emptiness amid constant stimuli.

 

Fortunately, the movement towards simplicity is growing. Chefs, organizers, and designers advocate for minimalism in lifestyle choices, from decluttering to mindful purchases. Trends like Tiny Houses, zero waste, and the "Capsule Wardrobe" reflect a shift towards a simpler life.

This movement extends beyond lifestyle choices; it reaches into the art world. There is a renewed interest in minimalist movements from the 1960s, as contemporary artists embrace simplicity, reuse, and reduction. 
 

"Less is more," a mantra introduced in 1855 by Robert Browning in the poem "Andrea del Sarto" (also known as 'The Faultless Painter'), became a guiding principle for architect Ludwig Mies van der Rohe. Mies believed that beauty, value, and message intensify when unnecessary elements are omitted. As he once said, 'God is in the details.'
 

Dutch Design, a movement that emerged in the 1990s, is characterized by minimalism, experimentation, innovation, and a touch of humor. The term was first introduced in Milan in 1993, where the Dutch design platform Droog made a lasting impression. Since then, Dutch designers have built a reputation for creating minimalist designs that tell engaging stories.
 

In the "Less is More" expo, a compelling blend of minimalism and Dutch Design unfolds across diverse artistic disciplines. Delve into a world where this fusion extends seamlessly from painting and photography to furniture, sculptures, lighting, and jewelry.