top of page
A3 Liftposter.jpg


‘iColor - Talent by Talent voor Kunst 

Color has taken a central place in our lives since time
immemorial. The color red stood for violence and sin
in the Middle Ages. Devils were therefore often depicted
in red and also were red-haired women suspected
of witchcraft. And so there are numerous Beth stories
about colors. Think of the effect that red would have
on bulls. Colors often give meaning to our lives. We
stop for a red traffic light and drive through at green.
We know that a banana is ripe when it is yellow.

Colors also give meaning to people. They represent a pallet of characteristics that makes every person unique. A well-known psychologist states that yellow stands for vision and creativity.    Blue represents rationality, analysis and functionality. Red on the other hand stands for sense and sociability. Green stands for planning, organizing and details.

bottom of page